China is the third largest market in the world for
luxury goods and luxury retailers are falling over themselves to get a foothold in China.
The latest is Perry
Ellis, who intends to open stores in both China and
India.
“We are looking at a lot of deals, whether they are license deals or joint ventures, opening retail stores,” said Paul
Rosengard, group president of the company’s premium brands. “There aren’t department stores in China for example, they don’t have the malls.”
Sadly, I think Perry Ellis is going to fall on his face. I say that because he obviously knows nothing about
China since it has the largest mall in the world.
Plus, I don’t believe that Perry Ellis has the cachet and name recognition that Chinese consumers demand.
