I had a very interesting meeting with the largest athletic shoe company in the world, Yue Yuen Industrial
(0551.HK).
The soles of tennis shoes are made from ’synthetic’ rubber, a combination of petroleum-based chemicals as well as
rubber. Since the cost of oil is soaring, so is the cost of synthetic rubber.
That doesn’t mean Yue Yuen International is headed for trouble. It does mean that they’ll need to improve productivity
and/or raise prices to compensate for the raw materials increase.
I did have a fascinating discussion with the CEO about the success of their manufacturing plant in Vietnam.
